The Facebook Pixel: What It Is And How To Use It
- Create website custom audiences. You can retarget your constituents, voters or supporters who have visited a specific page or taken a desired action on your organization’s website.
- Reach people most likely to take an action. Use automatic bidding to reach people who are more likely to take an action you care about. For example, making a purchase from your virtual campaign store, making a donation on your website or signing up for a government service.
- Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them. For example, you can understand if people are taking the action that you want them to take.
Setting up the Facebook pixel
If you get access to your web site ’ sulfur code, you can add the Facebook pixel yourself. foremost, install the Facebook pixel then merely place the Facebook pixel base code along wholly foliate of your web site. then add standard event to the pixel code along the page of your web site, such a your sign up oregon donate page. For fully bit-by-bit education, chink here.
How the Facebook pixel works once you ’ ve set up the Facebook pixel, the pixel bequeath activate when person carry associate in nursing legal action on your web site, include visiting your web site. The pixel experience these military action, operating room consequence, which you can watch on your Facebook pixel page in event director. From there, you ’ ll be able to see the military action that your constituent, voter operating room athletic supporter drive. You ’ ll besides have option to reach your residential district again through future Facebook ad aside retargeting those world health organization have interact with your web site.
Leveraging the Facebook pixel helper
The Facebook pixel assistant constitute angstrom trouble-shoot tool that help oneself you discovery out if your pixel embody work correctly. You bequeath need to install this chrome plugin to determine for error and understand the action that your pixel cost receive. once you ’ ve set up the Facebook pixel assistant, ampere little picture will appear future to your savoir-faire stripe. The pop-up book will usher what pixel and event embody find on the page, and whether they have load successfully. a you design your future advertising campaign, you toilet research our resource on advertise instrument and pickings your market political campaign to the following level. For wonder related to the Facebook pixel, you can contact our support team here .
Note : Apple’s announced iOS 14 changes require that all apps in the App Store show a prompt to iOS 14 users in accordance with their AppTrackingTransparency framework. These changes will impact how Facebook receives and processes events from tools like the Facebook pixel. If you optimize, target or report on web events from Facebook pixel or any of our other business tools, you can take steps to update your event setup and manage these changes. Learn more .
