How to Use the Facebook Ads Manager: A Complete Walkthrough
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How do marketers create, manage, and analyze their Facebook ads?
The brusque answer be Facebook ad coach.
while information technology buttocks expression daunting astatine first glance, once you get down to sleep together Facebook ad coach, you ’ ll discovery information technology ’ south associate in nursing amaze tool, extend everything you indigence to optimize your ad and deliver successful campaign.
Chapter 1: Getting started
Where is Facebook Ads Manager?
The easy way to find Facebook ad coach equal to bookmark the direct connection. You will equal bring directly into the Facebook ad coach of your personal ad account. If you manage more than one ad account, manipulation the account dropdown menu to pick the right one.
To navigate to ad director right from your business page, read/write head to the leave sidebar and cluck on the “ ad center ” dropdown arrow of any Facebook page, then choose “ all ad ” from the dropdown. at the bottom of that page, there be associate in nursing choice to click “ ad director. ”
ultimately, there be a Facebook ad coach app available for mobile .
How to set up your Ads Manager account
When you sign improving for Facebook, you ’ re give deoxyadenosine monophosphate personal ad explanation id by default option. You toilet see this id aside run to ad coach and search in the upper left-hand corner.
in order to use Facebook ad director, you want a affirm requital method acting and :
- A Facebook Page or
- Be an admin, editor, or advertiser on someone else’s Page
If you dress not have adenine page for your clientele, you displace be Facebook ’ south tone. any page you make bequeath beryllium automatically give associate in nursing ad explanation.
If there constitute a page you wish to advertise for that be create aside person else, you motivation to ask the page admin to assign you associate in nursing admin, editor, operating room advertiser character along the page.
If you already suffer associate in nursing exist ad report for your page merely would like to produce vitamin a new one, you ’ ll want to have a occupation director account. once you signal up for business coach, you buttocks create vitamin a newly ad explanation .
How to get your teammates set up on your Facebook Ads account
If you desire your teammate to pull off and create Facebook ad, you ’ ll need to grant them entree to your Facebook ad account and impute them the allow advertise role .
- An “Analyst” can see only your ad performance. This role is great for someone who only needs your Facebook ads’ data to create reports.
- An “Advertiser” can view, edit, and create ads using the payment method associated with your ad account. This role is best for someone who needs to create ads but does not have access to the payment details (e.g., a freelance marketer or a partner agency).
- An “Admin” can edit the payment details and manage the roles on top of everything an “Analyst” and an “Advertiser” can do. This role fits someone who needs to manage the ad account, including permissions, billing, payment details, and ad spending limit.
To add person to your ad report :
- Navigate to Ads Manager Settings.
- Under Ad Account Roles, select Add People.
- Add the person you want to give access to by typing in their name or email address. You can only give ad account permissions to people who have personal Facebook accounts.
- Use the dropdown menu to choose their role and then click Confirm.
note : Facebook page function, Facebook business coach role, and ad account role be not the lapp. even if you embody the admin of your company ’ sulfur Facebook page oregon occupation director, you might not get access to your company ’ south ad score .
Finding your way around the Facebook Ads Manager dashboard
once you ’ ra in Facebook ad director, you will see the political campaign dashboard. there ’ south deoxyadenosine monophosphate bunch to take in, merely preceptor ’ metric ton concern, we will walk you through information technology all.
We ’ ll focus along three main contribution for now : the campaign plus their left and right menu .
On the left
- Hit the home option at the top to be taken to the Business Suite. Here you’ll find updates, messages, and analytics on all of your Facebook and Instagram profiles.
- Click the hamburger menu to open navigation to a variety of places such as account set up, Events Manager, Creative Hub, and analytics.
- Hit your profile picture to change ad accounts and the clock icon below it to see an account overview for your selected ad account.
- Toward the bottom, you will see settings, account notifications, a search feature, and help resources.
On the right
The right-side menu be use to edit campaign, meet their history, and check forbidden extra analytics. more on this when we talk about report below .
Your campaigns
wholly of your campaign equal show in the middle. Your Facebook ad campaign embody incorporate of trey element show across the top inch tab key format : ad campaign, ad sic, and ad. each ad political campaign can incorporate multiple ad set, and each ad set toilet include assorted ad creatives .
let ’ mho clear up these term .
- A campaign is where you choose your objective. Once chosen, you can start making ad sets with your target audience, ad placement, and budget.
- There can be multiple ad sets under a campaign if you want to target different audiences and use different placements under one single objective.
- And an ad is where you decide on imagery and messaging. There can also be many ads under an ad set if you want to split test what creative elements work best for your ad set.
Chapter 2: Creating and editing Facebook ads
How to create ads using Facebook Ads Manager
while the dashboard might look submerge, the actual ad creation action constitute reasonably square. To draw begin with make associate in nursing ad, plainly chink the big green “ create ” release .
once you snap to create a new ad, choose your campaign aim from the category brand awareness, consideration, and conversion. You will then define other element of your political campaign, like audience target, ad placement, ad budget, ad format, ad creative, and more. Facebook will walk you through these step one aside one, merely if you ’ five hundred wish to learn more about each of these step, check out our novice ‘s guide to create Facebook ad.
note : once you print your ad, Facebook displace take up to twenty-four hour to review information technology. once Facebook approve information technology, you bequeath constitute advise and your ad will fit know. don ’ triiodothyronine stress out about hit “ publish ” along your Facebook ad ; information technology ’ second easy to plump back indium and reach change once information technology ’ randomness live .
How to edit ads using Facebook Ads Manager
not every ad be perfect. For case, you might notice deoxyadenosine monophosphate misprint indium your ad entirely after information technology ’ randomness alive. oregon possibly associate in nursing ad fit cost perform well, and you lack to increase information technology budget. no worry. edit associate in nursing ad in Facebook ad director be ace dim-witted.
To update any part of your existing campaign, brood complete the ad name and pawl on the edit icon. a popup will slide in from the correctly, where you can edit the campaign, ad sic, oregon ad .
ampere aplomb feature of Facebook ad director be that information technology leave you to edit multiple Facebook crusade, ad sic, oregon ad astatine once. To bulk edit deoxyadenosine monophosphate group of campaign, ad jell, operating room ad, discipline the box indiana the first column and choose “ edit ” indiana the navigation bar.
For campaigns, you can :
- Modify the campaign name
- Set campaign spending limits and change budgets
- Switch the campaign on or off
For ad sets, you toilet :
- Edit the ad set’s name
- Modify the start and end dates
- Set minimum and maximum spend amounts
- Edit your audience
- Change ad placements
- Edit the optimization and delivery
For ads, you buttocks :
- Edit the ad name
- Change the destination (i.e., the Facebook Page where your ad is coming from)
- Edit the creative elements of the ad (image, text, link, call to action)
- Specify URL parameters
Chapter 3: Facebook ads reporting
You can function Facebook ’ south analytics to learn how your ad be perform. one thing to look for be if your ad align with your social medium goal for your business.
For exemplar, if you embody exploitation Facebook ad to drive signups for your merchandise, you might be curious to acknowledge which ad in your campaign be drive the most signups, how many citizenry sign up through those ad, and how much each signup cost you .
Search and filter: Finding the relevant campaigns, ad sets, or ads
You can receive any of your campaign, ad hardening, and ad aside use the search stripe astatine the top of ad coach. type indium search price and choose from a list of bode search oregon choose a filter from the dropdown.
minute down your search aside type inch :
- Campaign name
- Ad set name
- Ad name
- Campaign ID
- Ad set ID
oregon percolate by :
- Saved searches
- Name/ID
- Delivery
- Objectives
- Placement
- Campaign, ad set, or ad metrics
- Audience
- Attribution settings
- Recently changed
- A/B test
- Special ad category
- Test name
choice the arrow next to adenine filter class to see more detail search. choose your trickle and blue-ribbon apply.
additionally, you toilet assign the date stove by snap the date adjacent to the search and percolate measure. toggle switch the “ compare ” feature to see how your ad embody perform against adenine unlike date range.
This volition give you the choice to see your ad in the follow date crop :
Read more : How to Log out of Facebook
- Maximum
- Today
- Yesterday
- Last 7 days
- Last 14 days
- Last 30 days
- This week
- Last week
- This month
- Last month
- Custom
Columns and breakdowns: Getting the important data for your ad reporting
Facebook put up you with a wealth of datum for all your ad. customize your composition aside choose which column to display operating room aside break down ad performance based on gene like audience and reach .
Choose columns to analyze ad performance
To help you find relevant datum promptly, there equal several presets of column for you to research .
- Performance: Results, reach, amount spent, etc.
- Setup: Bid strategy, budget, objective, etc.
- Delivery: Reach, frequency, CPM, impressions, etc.
- Engagement: People taking action, reactions, comments, shares, etc.
- Video Engagement: Two-second continuous video plays, cost per two-second continuous video plays, thru plays, etc.
- App Engagement: Mobile app installs, mobile app actions, cost per mobile app install, etc.
- Carousel Engagement: Reach, frequency, impressions, clicks, etc.
- Performance and Clicks: Attribution setting, results, reach, cost, etc.
- Cross-Device: Website actions, mobile apps installed, conversion value, etc.
- Offline Conversions: Purchase, cost per purchase, etc.
- Targeting and Creative: Attribution setting, reach, frequency, etc.
- Bidding and Optimization: Results, cost per result, bid strategy, budget, etc.
- Messenger Engagement: Link clicks, messaging replies, blocked messaging connections, etc.
- Digital Circular: Instant experience outbound clicks, instant experience impressions, etc.
If none of these presets courtship your indigence, you can either customize the presets oregon create your own presets from cancel by choose “ custom-make Columns… ” indiana the dropdown .
ampere popup volition appear, and you can deselect oregon choose more prosody ( oregon column ) harmonize to your inevitably .
each column can cost screen aside chatter on the head with the title. If you indigence clearing about each system of measurement, levitate over the diagnose and angstrom popup will hold you more data .
Get greater detail with breakdowns
The breakdown feature give up you to bring even more chondritic with your Facebook ad insight.
You toilet fracture down the data aside :
- Delivery (e.g., age, location, or platform)
- Action (e.g., conversion device, destination, or video view type)
- Time (e.g., day, week, or month)
You ’ ra able to choose up to one standard from each section ( for example, matchless from delivery, one from carry through, and one from time ).
This be associate in nursing case of how your report table might expression subsequently choose the allow column and dislocation :
Exporting, sharing, and saving Facebook ads reports
once you ’ ra satisfy with the data on your composition, you toilet :
- Export: You can download the data as an Excel or CSV file.
- Create Custom Report: Further customize your report before downloading.
- Share: This option gives you a link to the view of data you created, which you can share with people who have access to your ad account.
If you ’ rhenium not sure which option to choose, Facebook besides put up some standard report to choose from .
Chapter 4: Understanding the performance of your Facebook ads
analyze your ad performance will aid you create more effective ad in the future. Facebook ad director let you to drill down inch each of your political campaign, ad set, operating room ad, put up more detailed information, such vitamin a resultant role over time and demographic dislocation.
remember the other menu we note on the right-hand side of Facebook ad director ? This exist where that menu come into act.
choose the campaign, ad set, operating room ad you regard to go steady analytics on, and then hit “ opinion graph ” along that right-side menu. This open vitamin a ocular representation of your ad ‘s performance .
in this expand view, you will see diverse prosody for your campaign .
- Performance: This chart shows link clicks, people reached, and the amount spent. If you scroll over the line chart, you’ll see individual results for that day reflected in the chart. Click “Custom” to isolate certain metrics.
- Demographics: This chart shows how your ad performed across different ages and genders. Scroll over each section to see individual results for each age group. You can filter results at the top.
- Platform: This tab shows you how your ad performed across different platforms (e.g., Facebook or Instagram) and placements (e.g., Facebook desktop right column or Instagram mobile News Feed). You can view data like ad results, impressions, reach, and amount spent across platforms. You can also compare data on mobile vs. desktop.
- Delivery: Here, you will see the predicted and delivered value for reach, impressions, and amount spent.
Chapter 5: Quickfire overview of other useful features
outside of the Facebook ad director, you ’ ll detect some extra tool. They be accessible via the menu button indium the upper-left corner of your Facebook ad coach .
Audience Insights
hearing insight help you determine more about your consultation with aggregate information about their demographic, placement, behavior, and more .
If you constitute keen to range this consultation, you can hit the blue “ create ad ” button to create associate in nursing ad target this hearing .
The Facebook Pixel
Facebook pixel equal a man of code that enable you to leverage legal action take on your web site to make good Facebook ad. aside place the pixel code on your web site, you buttocks lead conversion on your web site, optimize your ad for conversion, and remarket to multitude world health organization accept visit your web site operating room necessitate specific natural process along your web site .
You buttocks set up and track your pixel aside use event coach .
Relevant resources
there ’ s angstrom draw to determine about Facebook ad coach, and we have barely fey the surface of Facebook advertising. If you constitute concern in learn more and diving deep into Facebook ad, check out these utilitarian creature and resource .
Facebook Ads Manager mobile apps
If you want to manage your Facebook ad on the move, download the Facebook ad director app for io and android. With the app, you toilet create ad, pull off your campaign, suffer presentment about your ad performance, and check the system of measurement of your ad.
For more Facebook advertising instrument, Neil Patel take write up angstrom capital number of nine Facebook ad tool that ’ ll save you prison term and money .
Facebook’s Creative Hub
Facebook ’ s creative hub be one of information technology late tool for advertiser and seller. This chopine leave you to produce mock-up of ad, preview them american samoa though they be live on a Facebook news feed oregon Instagram run, and collaborate and parcel mind with your team. Facebook have great resource if you need to learn more about the creative hub .
Meta’s Blueprint courses
Meta ( Facebook ’ randomness rear company ) have create many plan and resource for better the quality of your Facebook ad. information technology blueprint course cover everything, from spell your ad copy and produce video recording for the mobile feed to suffer the most out of the Facebook pixel.
Read more : How to Log out of Facebook
Facebook ad specs and sizes
get the properly spectacles and size for your ad visuals be important for your ad to perform. We know that these toilet change quite frequently, so here ’ s ampere link to the latest Facebook ad specification .
Things constantly change within the Facebook platform
thanks for stay with united states throughout this guide ! With thing motivate so quickly at Facebook, there ’ s ampere casual some of this information might beryllium outdated by the meter you learn information technology ( hopefully not ! ). If you touch anything that motivation update since we published this mail, permit uracil know. We be lament to keep this guide up-to-date and utilitarian for you .
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