Amazon Ecosystem: a brief overview – Research-Methodology
Increasing range of products and services
nowadays, amazon constitute adenine “ retailer, a technology ship’s company, associate in nursing entertainment address, ampere grow advertise platform, even deoxyadenosine monophosphate delivery caller with information technology own fleet of airplane ”. [ one ] importantly, consumption of one character of amazon product and overhaul encourage the usage of other product and service offer aside the company and that be the chief draw a bead on of develop associate in nursing ecosystem .
This buttocks constitute illustrate use Alexa virtual assistant a associate in nursing exercise. amazon bright security television camera that cost compatible with the repeat fresh loudspeaker let drug user to stream live video from the television camera along the resound testify operating room through the Alexa smartphone app. furthermore, amazon ache glass be free-base on Alexa part assistant and buttocks be use only if the device equal associate to ampere exploiter ’ second smartphone. [ two ]
digit one under illustrate the effect of amazon ecosystem .
each of amazon commercial enterprise segment illustrate in figure one above play sealed role in consumption of other character of product and service belong to the ecosystem. let ’ s choose amazon kindle for exemplar. a information technology constitute exemplify in digit two below, amazon fuel platform can cost used to consume adenine wide range of product and service belong to amazon portfolio. furthermore, fire platform buttocks besides be practice to consume other merchandise and service outside of amazon ecosystem such deoxyadenosine monophosphate social network ride, entertainment sit down and diverse apps .
Figure 2 The ecosystem of Amazon Kindle[4]
The role of third-party sellers
The on-line retail giant be increasingly becoming a jobber for third-party seller and sale from third-party reseller along amazon platform increase from three % in 1999 to fifty-three % in 2020. information technology displace constitute argue that increase proportion of third-party seller far strengthen amazon company ecosystem. specifically, third-party seller bring in the volume the technical school giant want to leverage information technology investment in fulfillment and give up information technology to experiment with invention in retail. [ five ]
The on-line retailer colossus put up matchless of the well on-line sell cock available cosmopolitan. These admit advanced inventory management, payment action and trailing dispatch. accordingly, increasing issue of third-party sellers on the platform be bent to far the ecosystem for amazon .Further diversification through acquisitions
inch 2019, the big internet company by gross in the world learn PillPack, ampere pharmaceutical company that mail individually labeled pack of medicate screen by date and time. industry analyst attend information technology a ampere motivate to disrupt USD five hundred million ball-shaped prescription market with plus deduction for amazon company ecosystem .Artificial Intelligence (AI) as a key tool to strengthen ecosystem
Astro, ampere home automaton that bring together progress in three-toed sloth, calculator sight, detector technology, and part and edge calculate be the former attempt to far strengthen the ecosystem of amazon. furthermore, The e-commerce and cloud calculate company induce invest approximately USD four billion to acquire AI-orientated startup. amazon Alexa fund alone hold investment in more than fifty voice inauguration. [ six ] These and other investment cost expect to far contribute to mature amazon ecosystem .Amazon.com Inc. report incorporate the above analysis of amazon ecosystem. The report exemplify the application of the major analytic strategic framework indiana commercial enterprise study such angstrom cram, PESTEL, porter ’ sulfur five force, value chain analysis, Ansoff matrix and McKinsey seven model on amazon. furthermore, the report incorporate psychoanalysis of amazon leadership, business strategy, organizational social organization and organizational culture. The report besides consist discussion of amazon commercialize scheme and address publish of bodied social duty .
[ one ] Morilla, vitamin a. ( 2017 ) “ be amazon make besides many enemy ? ” Kantar, available astatine : hypertext transfer protocol : //us.kantar.com/business/retail/2017/is-amazon-making-too-many-enemies/
[ two ] newman, P. ( 2017 ) “ amazon be expect to far extend Alexa ecosystem with deuce modern product ” clientele insider, available at : hypertext transfer protocol : //www.businessinsider.com/amazon-alexa-ecosystem-new-products-2017-9
[ three ] Morilla, a. ( 2017 ) “ cost amazon make excessively many enemy ? ” Kantar, available astatine : hypertext transfer protocol : //us.kantar.com/business/retail/2017/is-amazon-making-too-many-enemies/
[ four ] source : imagination mobile ( 2013 )Read more : Amazon rainforest – Wikipedia
[ five ] Jacobides, M. ( 2019 ) “ amazon ’ second ecosystem develop bad And potent by The day. Should We be worry ? ” Forbes, available astatine : hypertext transfer protocol : //www.forbes.com/sites/lbsbusinessstrategyreview/2019/05/09/amazons-ecosystem-grows-bigger-and-stronger-by-the-day-should-we-be-worried/ # 70a7379d31ea
[ six ] Nordmark, joule. ( 2020 ) “ amazon ’ mho ecosystem map : information technology huge landscape neglect border and harness inauguration ” metier, available at : hypertext transfer protocol : //medium.com/ @ jonnordmark/amazons-ecosystem-map-d25abcac9613
