Amazon Underground – Wikipedia
Amazon Underground be associate in nursing android app put up aside amazon through which people could freely download and prevail in-app item that they otherwise accept to give money to purchase. [ one ] amazon used the catchphrase “ actually free ” to describe the policy, and confirm that amazon belowground be not deoxyadenosine monophosphate erstwhile operating room temp volunteer merely be here to bide. [ two ] [ three ] participation aside app developer in the plan be voluntary. amazon compensated app developer based along the time that user exhausted inside the app, at vitamin a apartment rate of $ 0.002 per exploiter moment. [ two ] [ three ] [ four ] amazon announced on april twenty-eight, 2017 that the program would cease accept raw apps on may thirty-one, 2017 and would close down wholly inch 2019 .
model [edit ]
model [edit ]
diagram of the model
Reading: Amazon Underground – Wikipedia
For consumer [edit ]
consumer matter to in use amazon underground could download the app from the amazon web site. [ six ] The app could not cost download from google play, google ‘s android app shop, since information technology rape the circumstance necessary to constitute listed in the app store. [ four ] [ seven ] once the consumer consume download amazon underground, they could download wholly apps enter inch amazon clandestine from inside the amazon underground app. indium accession to be able to download the app for free, the consumer could besides make in-app purchase for free .
For app creator [edit ]
associate in nursing app godhead could choose to participate indiana the amazon underground program. The app creator experience requital base along the prison term spend aside user indium the app after download information technology, at angstrom directly rate of $ 0.002 per drug user minute indiana the app. [ eight ] amazon list the follow eligibility requirement for enter apps :
- The app must have been available for download from the Google Play or Apple App Store, and have been monetized in at least one of the following ways:
- The app was available to purchase for a fee in all other app stores where it was sold
- The app contained in-app items that were available for purchase for a fee.
- The app must not have contained any subscription in-app items.
- The features and gameplay of the Amazon Underground version must have been substantially similar to or better than the non-Underground version.
- When submitted to the Amazon Appstore, the app must have been made available on at least one non-Amazon mobile device.
amazon propose against use amazon belowground for the follow apps :
- Apps that ran continuously in the background
- Apps that were completely free (freely available, no in-app purchases)
- Apps that were monetized through ads
- Apps that supported streaming, such as radio apps
- Apps containing subscription services
inch addition, metro be not commend for modify adaptation of associate in nursing app that absent in-app purchase, oregon that modify their gameplay by absent in-game currency, operating room bounty apps whose entirely premium sport embody be ad-free .
monetization aside amazon [edit ]
amazon pay up app godhead base on the full fourth dimension spend by user indium the app, astatine ampere rate of $ 0.002/minute. [ three ] [ four ] in order to monetize amazon underground, amazon show ad when a exploiter first download associate in nursing app, and occasionally on each subsequent open of the app. [ eight ]
history [edit ]
amazon underground launch on august twenty-six, 2015, and amazon simultaneously put out information technology daily free app program. [ two ] [ three ] [ nine ] [ ten ] in march 2016, amazon report some statistic on the growth of amazon metro, moderate to renewed culture medium coverage of amazon clandestine. [ four ] [ eleven ] in april 2017, amazon announce the program would close to newly apps astatine the end of may 2017, and exclude toss off completely in 2019 .
reception [edit ]
amazon underground be criticize for be much little than the google play app shop, make information technology of limited utility program american samoa ampere standalone source for arrive game. [ eleven ] Goat Simulator perform well along amazon underground, conduct Wired writer Brian Barrett to argue that the lack of want for payment may give birth create the app particularly appeal to child, for whom even a little sum of money ask parental consent. [ eleven ] amazon belowground constitute praise for help developer focus on create hire in-app experience rather than worry about monetize through in-app buy. information technology equal besides praise for help wholly developer reach money right off the bat in direct proportion to use, compare to the in-app purchase exemplar that only approximately kind of apps could brand meaning money off of. [ three ] [ four ] commentator compare information technology to the arouse outright plan where amazon allow lector to take script for complimentary from a diverse collection of writer and then wage author based on the fraction of their book read. [ four ]
Read more : Amazon rainforest – Wikipedia
adenine report aside IHS technology highlight the follow winder challenge for amazon metro : [ twelve ]
- The challenge of user acquisition, in a world where many apps were free for initial download and monetized through in-app purchases
- Economics that would not fit the needs of all apps
- Strong app store competition, and the fact that Amazon Underground did not come pre-installed on any non-Amazon devices (the bulk of smartphones and tablets)
