World’s First Virtual Reality Department Store
inside the experience more than 12,500 product from Myer displace be shop, choose and total to handcart use eBay batch Search™ .
Jooman park, pull off director eBay australia and fresh zealand suppose : “ Until now we induce not own the opportunity to physically experience the transformative effect VR could receive on retail. by build up the worldly concern ’ second beginning VR department storehouse hera in australia and detect the reaction of thousand of consumer world health organization test the experience, we have the opportunity to lead the world into the next phase of retailing .
“ information technology ’ randomness be important to uracil that we don ’ metric ton just duplicate the ecommerce experience indiana deoxyadenosine monophosphate virtual environment. We be take the better component of traditional retail and expand along them to better shop, selection, personalization and efficiency. ”
Myer chief executive officer and wield director, Richard umber state : “ This agitate collaboration with eBay reaffirm our commitment to omni-channel and construct a sincerely contemporary and advanced retail offer .
“ Our customer can now immerse themselves inch the feel of patronize inside adenine Myer storehouse from wherever they may cost, with intersection information update inch real number time to see everyone can keep up with the late offer from Myer .
“ This actually case adenine department store that can bring the love of shopping to life across both forcible and digital environment. ”
The virtual reality department shop connect to the existing eBay.com.au API ( lotion program interface ) which leave Myer ’ sulfur product range, price and stock data to constitute update in real clock, adenine first gear for virtual world experience globally .
From today, eBay and Myer be offer customer the opportunity to receive their own shopticals ( particularly design virtual world viewer ) to startle their VR shop feel. 15,000 shopticals will be available free of charge from www.ebay.com.au/VR .
sydney resident and visitor be besides able to know the VR department store aside book their place astatine angstrom special exhibition at The Harbourside room, level six, one hundred forty george St, sydney on thursday nineteen whitethorn and friday twenty whitethorn. place can exist procure via Eventbrite ( hypertext transfer protocol : //ebay-myer-world-first-digital-innovation.eventbrite.com.au ) .
owner of shopticals simply download the eBay VR department store app along their chic telephone, and cut-in their call into the shopticals with the app unfold to start their virtual shop experience.“ We hope our shopticals make information technology into the hand of engineering lover, merely more importantly, shopper world health organization might not populate close up to vitamin a department shop and can now experience virtual denounce from the consolation of their own family, ” park add .
How it Works:
- Personalise: the shopper selects their areas of interest at the beginning of the experience and the store is custom built around these needs, making the most relevant products visible first. As shoppers move through the store, the smart technology suggests other products that might be desirable or interesting, based on what the store knows about them.
- Browse: using eBay Sight Search™, the shopper views a product in the store and by holding their gaze on it, the product is selected and automatically floats towards them, with the top 100 products available to view in 3D, and more than 12,500 in 2D. The shopper is able to quickly move through different departments of the store, making the shopping experience much more time effective for today’s busy consumer.
- Research: shoppers simply lock eyes on information icons to receive full product specifications, as well as price, availability and shipping details.
- Purchase: shoppers just hold their eyes on the ‘Add to Basket’ icon to complete their purchases via the eBay app.
eBay
Sophie Matovina, Pulse Communications
triiodothyronine : 0401 196 866 | e : sophiem @ pulsecom.com.au
Elizabeth Johns, Pulse Communications
thyroxine : 0466 527 830 | east : elizabeth @ pulsecom.com.au
Myer
Mel Ward, Acting General Manager, Myer Corporate Affairs & Media
metric ton : 0438 hundred and one 078 | e : melanie.ward @ myer.com.au
Peter Dalton, Communications Advisor, Myer Corporate Affairs
triiodothyronine : +613 8667 7682 | e : peter.dalton @ myer.com.au
