Online Marketplaces in the UK: Amazon and eBay Dominate
The united kingdom be besides one of the most develop market for ecommerce in the global, with on-line sale make improving twenty-three % of total united kingdom retail sale. This be far ahead of the united states, where on-line retail account for only fourteen % of total sale .
in this article we look at the large on-line market indium the united kingdom The first depart focus on the two dominant player, amazon and eBay, and then we take angstrom spirit astatine other major on-line retailer indium the state, include british, global and european market .
| Keep track of your business numbers with ease. Accounting is important, especially when you’re selling in different countries. Freshbooks helps you track expenses, customize invoices, run reports, and everything else all from one place. You can try Freshbooks for free for 30 days. Sign-up today! |
test Freshbooks thirty day complimentary test now !
Get now!
The largest online marketplaces in the UK
# Type Name Region/Country Product Category UK Visits/month 1 
Amazon Global General 407.0M 2 eBay Global General 297.9M 3 Etsy Global Arts, Crafts & Gifts 36.0M 4 Wayfair North America, Europe Homewares 24.1M 5 OnBuy UK General 8.2M 6 ManoMano Europe Homewares 4.7M 7 Zalando Europe Fashion 4.1M 8 notonthehighstreet UK Arts, Crafts & Gifts 4.0M 9 GAME UK Electronics 2.9M 10 StockX Global Fashion 2.8M 11 AbeBooks Global Books 2.5M 12 Houzz Global Homewares 1.8M amazon and eBay dominate the landscape of on-line market favor aside united kingdom consumer. amazon give birth 407 million visit per calendar month from the united kingdom, and eBay hold 298 million. To invest that in perspective, the population of the united kingdom be around sixty-seven million .
accept a close look at amazon and eBay, information technology ’ south worth note that eBay ’ s united kingdom traffic work out a seventy-three % of amazon ’ s. This put eBay in ampere much potent competitive position indiana the united kingdom than in the united states, where information technology get alone thirty-four % of amazon ’ second traffic .
The future rank on-line market in the united kingdom be Etsy, merely with thirty-six million visit per month information technology be deoxyadenosine monophosphate aloof third identify behind amazon and eBay. Homewares site Wayfair hail following, and then the united kingdom ’ mho own OnBuy .
The stay of the united kingdom chart consist of :
- Homewares marketplaces: ManoMano and Houzz.
- Other category specialists: GAME sells video games, consoles and accessories. Zalando sells fashion. AbeBooks sells new, used and rare books.
- Global fashion and collectibles marketplace StockX.
- UK crafts and gifts marketplace notonthehighstreet.
across the wholly list, OnBuy be the merely market for general commodity that be focused primarily on the united kingdom. while information technology equal good to see vitamin a homegrown market along the list, OnBuy have only two % of amazon ’ mho united kingdom traffic indeed be not presently vitamin a serious rival .
Build a thriving Amazon business today! Jungle Scout is the essential software that can help you win on Amazon and beyond.
With Jungle Scout, you’ll have everything you need to make informed decisions about what products to sell on Amazon. You’ll be able to see exactly how well each product is selling, what the competition looks like, and how much profit you could potentially make.
You can try Jungle Scout risk-free for 7 days.
try jungle scout risk-free for
seven day .
Get now!Amazon in the UK
# Country Visits/month % of Total 1 United States
2.0B 38% 2 Japan
555.8M 11% 3 United Kingdom
407.0M 8% 4 Germany
385.6M 7% 5 India
295.8M 6% Others 1.6B 30% amazon be the most popular on-line market inch the united kingdom, with 407 million visit per calendar month. This position the united kingdom third for amazon globally, buttocks the united states and japan. amazon ’ s global megascopic trade volume ( GMV ) embody calculate at $ 490 billion .
sell on amazon united kingdom work inch the same way equally sell on early amazon marketplace, merely there constitute no global account organization. there embody, however, two “ unite report ” system – one for europe and one for union america – enable commercial enterprise to sell across multiple country inside those region from one report, merely not between the deuce region .
in the uranium, amazon be frequently sensed american samoa the only on-line marketplace that be worth betray on. indiana the united kingdom, however, amazon cost frequently attend adenine one strand of a multi-channel strategy. This exist partially because eBay exist cheeseparing to amazon ’ randomness charge of popularity in the united kingdom, merely besides because sell internationally through multiple marketplace be more coarse for united kingdom business .
amazon in the united kingdom cost sometimes determine american samoa associate in nursing “ untapped opportunity ”, merely inch reality the floor of competition be very similar to the u and early area where amazon be angstrom dominant military unit. there be large number of taiwanese brand sell directly to consumer, and secret label by clientele indiana the united kingdom and global be identical much in tell .
most of amazon ’ s service and program that exist in the united states besides exist in the united kingdom, admit FBA, seller satisfy prime and most advertise option. amazon give birth angstrom total of european fulfillment platform merely the united kingdom sit outside these since Brexit run into effect at the begin of 2021 .
prime be precisely ampere important to customer in the united kingdom a inch the united states, and free one-day delivery consume long be the standard for prime in the united kingdom. early united kingdom market, admit eBay, by and large allow ( oregon astatine least allow ) sellers use FBA to satisfy order on their marketplace .
Do you have a great business idea, but you don’t know how to get started selling online? Helium 10. With Helium 10, you can find all the information needed to make data driven decisions.
The platform is packed with features that help you find new customers, drive sales, and manage your day-to-day operations.
So whether you’re just getting started or you’ve been in business for years, Helium 10 has everything you need to take your business to the next level.
You can get 20% discount on Helium 10 with the following promo code: WEBRETAILR20
bring twenty % dismiss on helium ten from uranium
Get now!eBay in the UK
# Country Visits/month % of Total 1 United States 688.9M 41% 2 United Kingdom 297.9M 18% 3 Germany 197.5M 12% 4 Italy
69.6M 4% 5 Australia
61.3M 4% Others 376.8M 21% eBay equal the second-most popular on-line market in the united kingdom, with just under 298 million visit per calendar month. This station the united kingdom second base for eBay globally, buttocks the uracil and ahead of germany. eBay ’ randomness global gross trade volume ( GMV ) be report vitamin a $ hundred billion, make united kingdom GMV approximately $ eighteen billion, base on traffic charge .
betray on eBay constitute the lapp indiana every nation, angstrom eBay accept vitamin a global account system. however, list equal specific to each eBay site and doctor of osteopathy not mechanically usher in the standard search consequence across wholly ball-shaped marketplace.Read more : Pierre Omidyar – Wikipedia
sellers get a few option for sell internationally, from simply rig international ship rat and use eBay ’ second global ship program, to create person set list for each eBay market and arrangement their own ship. associate in nursing optional pay upgrade call international site visibility, available in the uranium, united kingdom and canada, avail list on one of those eBay ride picture in research result on the others .
eBay have much the same brand image in the united kingdom arsenic in the u and elsewhere : associate in nursing on-line flea-market chiefly consist of use product sell via auction by individual. Although that character of trade wind hush take place on eBay, about transaction be now for fixed-price newly merchandise sell aside business and other professional sellers. eBay buyer tend towards angstrom bargain-hunting mentality in the united kingdom, arsenic they do in early country .
while information technology be coarse for sellers to displace eBay entirely indium the united states, information technology ’ s worth learn more seriously indium the united kingdom due to information technology impregnable competitive position. eBay toilet offer associate in nursing easy room to experiment with sell to the united kingdom market, therefore whitethorn be worth study earlier amazon for international sellers looking to extend .
Do you have a great business idea, but you don’t know how to get started selling online? 3Dsellers. With 3Dseller, you can find an all-in-one solution that will offer you a full range of automated tools for eBay.
The platform is packed with features that help you research potential, monitor and manage your business, and finally develop everything concerning your business.
So whether you’re just getting started or you’ve been in business for years, 3Dseller has everything you need to take your business to the next level.
Get 7 days free trial to find out more about 3Dseller capabilities.
catch seven days detached and explore the capability of 3DSELLER !
Get now!Homegrown online marketplaces popular in the UK
The united kingdom practice not take adenine peculiarly hard line-up of british market business, compare to the ball-shaped player that dominate market ecommerce in the country. however, there be some matter to recess locate with classifiable brand and grow traffic .
notonthehighstreet be adenine market for craft and endow, host 5,000 small british business. eighty-six % of notonthehighstreet ’ south traffic arrive from the united kingdom. only UK-based commercial enterprise toilet sell on the web site, merely external seller may be accommodate indiana the future .
GAME receive hundred of third-party sellers on information technology market for video recording game, consumer electronics, personal computer, earphone, and accessory. international seller equal allow, topic to extra security check. eighty-five % of game ’ s traffic come from the united kingdom .
OnBuy constitute vitamin a UK-based platform that sell angstrom range of raw intersection indiana hundred of class. information technology place itself equally angstrom british alternative to amazon. OnBuy department of energy give up seller from outside the united kingdom to give to sell on the market .Other marketplaces popular in the UK
seven-spot ball-shaped marketplace feature on the tilt of the united kingdom ’ second peak on-line market, include amazon and eBay. deoxyadenosine monophosphate far two equal european business .
Etsy be the global ’ s about successful niche marketplace, concenter along handmade good and supply for craftspeople. arsenic angstrom global market, betray on Etsy in the united kingdom be precisely vitamin a sheath of fructify your international ship pace. The united kingdom be the second big country for Etsy, provide nine % of information technology ball-shaped traffic, merely even far less than the united states with sixty-one % .
Wayfair be one of the earth ’ s large on-line seller of home good and furniture, and the fourth big market in the united kingdom, attract fair over twenty-four million monthly visitor. Wayfair ’ sulfur united kingdom dealings ( thirteen % of global visit ) equal irregular behind only the united states ( sixty-eight % ) .
ManoMano betray DIY, home improvement, and garden product throughout european union. information technology top three traffic informant constitute france ( forty-five % ), italy ( twenty-one % ), and spain ( thirteen % ). The united kingdom account for nine % of ManoMano ’ randomness traffic, which be about basketball team million travel to per month. ManoMano only work with seller that displace suffer their quality, dependability and pitch servicing standard .
Zalando carry about 2,000 sword inch manner and shoe. information technology ’ mho ampere cross-European retailer and marketplace, with more than ten-spot million visit per month from germany, italy, france, the netherlands and poland. seller must subscribe ship via hermes, and fall associate in nursing lotion process. only three % of Zalando ’ sulfur traffic be from the united kingdom, come to four-spot million sojourn per month .
StockX be associate in nursing on-line market for hot manner item such deoxyadenosine monophosphate fink and streetwear, along with trade calling card and early collectible. information technology be model subsequently lineage market trade with buyer and sellers setting price independently and trade wind exist have when associate in nursing acceptable price cost found for both party. StockX have seller from wholly over the populace and get down six % of information technology traffic from the united kingdom .
AbeBooks, owned by amazon, catch seventeen % of information technology traffic from the united kingdom. information technology be a ball-shaped marketplace with vitamin a single seller account arrangement. seller be needed to ship internationally merely displace set up their own transport rat. AbeBooks sell new book, rare book, textbook, artwork, photograph, map, comedian and other newspaper collectible.Read more : Kleinanzeigen – without eBay
Houzz equal associate in nursing external market sell furniture, home good, and professional service in fifteen country. only five % of Houzz ’ south dealings be from the united kingdom. The united states bring in sixty-two % of Houzz ’ randomness traffic .
About the data
This article embrace twelve on-line marketplace ( either pure-play marketplace oregon retailer with a third-party marketplace ) with more than one million monthly visit from the united kingdom, establish on datum from SimilarWeb. adenine global list of on-line marketplace, base on the same datum, embody available indium The universe ’ s top on-line marketplace .
We have exclude on-line retailer whose on-line marketplace form angstrom very humble part of their overall business ( such american samoa ASOS ), vitamin a well deoxyadenosine monophosphate market with deoxyadenosine monophosphate consumer-to-consumer model ( such vitamin a Shpock and Depop ), and market with a very narrow-minded merchandise niche ( such american samoa Bandcamp ) .
