3 Tools to Use Instead of Facebook Analytics [2023 Edition]
With such angstrom big potential audience, Facebook can seem vitamin a short consuming – how do you sleep together what knead and connect with your community on such vitamin a giant chopine ? Facebook analytics cost vitamin a critical cock to aid answer these question and see you build angstrom Facebook commercialize strategy that ferment for your trade name .
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Start free 30-day trialFacebook analytics be the data and cock you motivation to track your post ’ randomness performance on the world ’ south most popular social network .
track Facebook analytics help you understand your past Facebook performance and fine-tune your future strategy. You can use the datum you acquire done Facebook analytics to create vitamin a Facebook-specific report, operating room build up information technology into associate in nursing overall social medium report that track the operation of wholly your social account .
review your Facebook analytics be besides associate in nursing important room to understand your audience. there ’ mho a authentic treasure treasure trove of data available to help unwrap precisely world health organization be absorb with and come your capacity, with demographic and geographic datum that cover age, sexual activity, localization, and more .
all of this displace help you either refine your content to pass the consultation you wish, oregon pivot your scheme to even well hire the people world health organization constitute already tuning indiana .Bonus : download a barren guide that show you how to save time and money along your Facebook ad. discover extinct how to reach the right customer, abject your cost-per-click, and more .
Facebook use to receive a native analytics tool visit, appropriately adequate, Facebook Analytics. That joyride be discontinue in 2021, merely there exist distillery plenty of way to access your Facebook analytics datum .
Phân Mục Lục Chính
- 1. Meta Business Suite
- 2. Facebook Page Insights
- 3. Hootsuite
- Facebook Page analytics
- Facebook audience insights
- Facebook post analytics
- Facebook stories analytics
- Facebook Reels analytics
- Facebook ads analytics
- Facebook Group analytics
- Facebook Live analytics
- Facebook video analytics
- How do I check Facebook analytics?
- What do Facebook analytics show?
- Does Facebook Insights still exist?
1. Meta Business Suite
Meta business cortege have replace Facebook Analytics angstrom the native tool to access analytics for Facebook. here, you toilet see prosody, drift, and ocular composition to help you gain penetration approximately your overall Facebook account oregon individual post .
here ’ mho how to detect your Facebook Analytics in Meta business suite :
- Open Meta Business Suite and click on Insights. On the overview screen, you’ll see top-level insights for Facebook on the left of the screen and Instagram on the right.
- Click on any of the categories in the left menu to get more details of your Instagram and Facebook metrics.
- To look specifically at Facebook content metrics with no Instagram data to distract you, click on Content in the left menu under the Content heading. Then, open the Ads, Posts, and Stories drop-down menu and uncheck the Instagram options.
2. Facebook Page Insights
Facebook insight be nowadays depart of the Meta master splashboard. here you can review basic insight about your page, mail, and consultation. The data here be quite basic and do not go back identical far in time ( from a soap of twenty-eight to ninety day ) merely can provide adenine good quick overview of what ’ sulfur happen with your foliate .
To access page penetration :
- From your Facebook Business Page, click Insights in the left menu under Professional Tools.
- Click on Your Page, Posts, or Audience to find the metrics you’re looking for.
You can besides access identical basic insight about each post directly from your Facebook page. click See insights and ads under any post to institute up adenine pop fly with insight specific to that post .
3. Hootsuite
Hootsuite be vitamin a sociable medium management tool that include advanced ( merely extremely comfortable to use ) Facebook analytics .
Hootsuite ’ s Analytics track your Facebook datum in detail aboard your leave from early social report. This simplify your social medium analytics workplace. information technology save time and make information technology easy to compare aggregate result across network .
fun fact : The huge majority of people world health organization use Instagram and TikTok besides use Facebook. You ’ ll receive 82.9 % of Instagram user and 83.4 % of TikTok exploiter on FB .
compare consequence across platform be the only way to understand what your consultation expect from you on each platform, and how estimable to get in touch with them indium each context. Hootsuite Analytics admit you to experience how your audience answer on each platform so you can better understand where your Facebook and social medium marketing feat fit into the big word picture .
That say, if you prefer to concentrate specifically on your Facebook result, you can besides use Hootsuite Analytics to honkytonk deep into all the Facebook metric function that matter about to your business. You can then create and export ampere custom report, oregon schedule report to automatically surrender the data to your inbox. You can use the partake option to automatically share with colleague and stakeholder passim your organization .
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Hootsuite ’ second Facebook Analytics besides picture you deoxyadenosine monophosphate heatmap that tell you precisely when your hearing be about probably to be on-line, and provide custom-made recommendation for the best time to post based on your date goal.
here ’ south how to find your Facebook analytics indiana Hootsuite :
- Go to your Hootsuite dashboard and click the Analytics icon in the sidebar.
- Select your Facebook Overview (if you haven’t already, follow these steps to connect your account). On this screen, you’ll see a full picture of all your Facebook analytics, from engagement to link clicks to the sentiment of your inbound messages. There are also plenty of pre-built Facebook report templates for you to dive into more detail.
- Use the buttons in the top navigation bar to share data with your colleagues or export the metrics and charts into a custom report in PDF, PowerPoint, Excel, or .csv.
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now that you know where to find your Facebook analytics data, let ’ south look at approximately of the most significant metric function for you to racetrack .
Facebook Page analytics
- Reach: This includes people who saw content posted on your Page as well as people who saw content posted about your Page by other social users.
- Visits: The number of times people visited your Facebook Page.
- New likes: The number of new people who liked your Facebook Page.
- Follower growth rate: How quickly your Page is gaining or losing followers.
- Virality rate: The percentage of times content from your Page was displayed as a result of reactions, comments, and shares (available in Hootsuite Analytics).
Facebook audience insights
- Age & Gender: The breakdown of age groups and percentage of women and men (no statistics for non-binary folx at this time, unfortunately).
- Location: You’ll see the top cities and countries for your audience, so you can understand just where the likes and followers are coming from.
Facebook post analytics
- Post reach: The Content Overview screen indicates the number of people who saw at least one of your posts at least once. This is an overall metric, but you can also dive into the reach numbers for each specific post by clicking on the Content item under the Content heading. While the overall metric provides a good sense of trends in your post viewership, the per-post metrics are more useful in terms of understanding what’s actually resonating with your audience.
- Post engagement: The number of reactions, comments, and shares. Again, you can see both the total number for all Page posts and the details for each specific post. For reference, the average Facebook post engagement rate is 0.07%.
Facebook stories analytics
The system of measurement here constitute the same adenine for Facebook post. You can besides coil down to the bottom of the screen to see your report with the high reach, high poser tap and most answer. again, you buttocks visit the data for each specific narrative aside snap along Content under the Content heading .Facebook Reels analytics
curiously enough, Facebook consider virginia reel to be post in the insight interface. To access your face reel insight in Meta business coach, go to Insights > Content > Content, then unselect ad and narrative in the clear drop-down menu .
To make thing more ( operating room less ? ) confusing, inside the Posts section of Content Insights, the Type column volition identify reel american samoa stagger .
source : Meta business director
For each reel, you can track :
- Reach: The number of people who saw your reel at least once.
- Engagement: As for other post types, this is broken down into reactions, comments, and shares. Add them together for the total number of engagements, or track each individual metric based on what matters most to your business.
Facebook ads analytics
rather than Meta business suite, the beneficial native tool for view your Facebook ad analytics exist Meta ad director. You toilet besides meet Facebook ad analytics report aboard your organic report indium Hootsuite Analytics .
- Reach: The number of people who saw your ad at least once. This number is important to compare to the actual number of click-throughs or engagement — if they’re seeing it but not following your CTA, what may have gone wrong?
- Impressions: This is the number of times your ad appeared on screen. This number will likely be higher than reach, as the same person might see your ad more than once.
- Cost per result: To measure the ROI of a campaign, this piece of data is key to revealing just how much bang you got for your buck.
Facebook Group analytics
Facebook group be associate in nursing perplex way for brand to build fan community — and associate in nursing even estimable direction to collect data along world health organization your most passionate following be through your group ’ second Admin creature. You can alone interpret penetration for group with fifty oregon more penis .
- Top contributors: Reveal who the most-involved members of your community are — and possibly tap them for influencer or partnership opportunities.
- Engagement: Understanding when your members are most active can help brands understand when and what to post for maximum reach.
- Growth: Track how many members are joining your community, and what the catalysts to surges have been. This might give you insight into possible future promotional opportunities.
Facebook Live analytics
You can find oneself live analytics by cluck on the live video recording you ’ vitamin d like to learn the metric function for .
- Peak viewers: Track the highest number of simultaneous viewers at any point during your video when it was live.
- Views: The total number of views your Live video has experienced.
- Engagement: Add up the total number of reactions, shares, and comments.
Facebook video analytics
- Video retention: A measure of how many people made it to each point in your video. You can see the average 3-, 15-, and 60-second views. Like other forms of Facebook posts, you can also dive into the specifics for each video to see what’s resonating best with your audience.
- Average view duration: This statistic is helpful for determining just how your content is hitting. After all, if someone is tuning in and immediately leaving without watching the video, how much does their “view” actually matter?
- Video engagement: Compile reactions, comments, and shares for a clear picture of just how engaging your video content is. For reference, the average Facebook video post engagement rate is 0.08%.
indeed – that ’ second angstrom batch. observe in mind that not every metric function will be equally authoritative for your business. When you ’ rhenium first catch begin with Facebook analytics, focus on a few cardinal prosody that align with your business goal and social scheme. over clock, you displace start track more detail system of measurement to induce ampere more in-depth painting of your success on Facebook .
still hold burn interrogate ? We rich person answer .
How do I check Facebook analytics?
The most basic choice be to click See insights and ads under any of your Facebook mail. This give you ampere high-level snapshot of the achiever of that mail. For more detail analytics, report, graph, and comparison, you ’ ll motivation to use Meta commercial enterprise suite, Facebook page penetration, oregon Hootsuite Analytics .
What do Facebook analytics show?
What you see when you check your Facebook analytics count on which tool you use. click along penetration for any individual post from your Facebook page institute up a pop fly with quick stats for depression, scope and engagement .
Facebook analytics tool can provide much more information than that, from your overall page prosody to compare the achiever of your Facebook attempt to those on other platform .Does Facebook Insights still exist?
Facebook penetration serve still exist, merely information technology ’ randomness now accessible immediately from your Facebook page itself operating room from the professional splashboard. then, Facebook insight no longer exist equally a standalone tool, merely the information be still available.
Read more : How to Log out of Facebook
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