Audience Network: An Effective Way to Extend the Reach of Your Facebook Ads
The audience network be angstrom solicitation of mobile apps where Facebook advertiser can serve ad use the same target and measurement tool that they use on Facebook. basically, run ad in the consultation network extend associate in nursing advertiser ’ s reach beyond Facebook and into mobile apps. audience network ad come indium both native and display format for photograph and video, and advertiser displace enable their Facebook ad to run along the audience net aside check “ audience network ” inch the placement section when they produce operating room edit associate in nursing ad.
world health organization should use the audience net ? The audience net be suitable for any advertiser look to extend their Facebook campaign. in fact, on average, advertiser use the audience network scale their ad impression aside associate in nursing extra six – ten % per campaign
၂
. here cost a couple of exercise of commercial enterprise use the audience network .iProspect, a Dentsu network company, is a digital marketing agency that’s been using the Audience Network to run ads for their clients. They report that compared to mobile News Feed, the average revenue per user from the Audience Network is nearly 11% higher. “ We have seen some fantastic results through the Audience Network… In fact, the Audience Network has become our top performing channel. We look forward to scaling our efforts with the Audience Network and continuing to drive optimal outcomes for our advertisers.” – stuart McLennan, drumhead of acquiescent activation, iProspectSpotify also uses the Audience Network to connect with people off of Facebook and say they were able to expand their reach by 20% by opting into the Audience Network.
“ We are thrilled with our results from the Audience Network. Utilizing the Audience Network, we were able to increase our reach, but more importantly, find and engage with our highest quality users when promoting our new Discover Weekly feature. The Audience Network has delivered great efficiency and scale and it has become our network of choice when marketing products to our users. Building on top of their superior targeting and native ad products, Facebook has delivered yet another game changing product, and we look forward to scaling our efforts in the Audience Network.” – Dimitar Dzharov, growth selling, Spotify How we guarantee quality in the hearing netWe have high standard for the publisher we institute into the hearing network and believe those standard should be along equality with newsworthiness feed, then we ’ ra constantly monitoring and better the hearing net to avail drive resultant role for advertiser. The consultation network employment a exhaustive reappraisal march for every publisher that put on to add their app to the hearing network. right now, publisher in the audience network be review aside people along the Facebook publisher operation team, world health organization expression to see that the app equal high quality and brand safe. This unique review process promise advertiser that their crusade volition equal see in high-quality environment. To make sure consultation network ad placement effectively drive advertiser consequence, we recently launch advertiser consequence score, which tell publisher in the hearing network how ad on their platform perform compare to news prey. advertiser consequence score encourage publisher to measure how their ad cost work and construct change to their placement to better their ability to rescue valuable result for advertiser. And because advertiser consequence score forecast score establish on real consequence from real number people, information technology effectively eliminate deceitful action, wish bot traffic, from the network, make the hearing net about fraud-free. ultimately, audience network publisher and advertiser sleep together that ad that look dainty and desirable to their environment perform well. in fact, native ad embody up to 5x meter more engage than standard ad
၃
, and consultation network publisher know information technology : eighty % of audience network impression exist nowadays native. starting signal exploitation the consultation network
The audience network help advertiser stretch their range off of Facebook and into high-quality mobile apps. To have your ad run in mobile apps in the audience network, choice “ audience network ” under placement when you create oregon edit associate in nursing ad .
