Meta for Business
look for the belated update on hearing insight ? discover more on Facebook intelligence quotient ‘s consultation insight page
Reading: Meta for Business
The more customer insight you have, the better you ’ re equip to extradite meaningful message to people. That ’ second the think buttocks Facebook consultation insight, a raw tool design to assistant seller memorize more about their target audience, include aggregate information about geography, demographic, purchase behavior and more .
say you want to raise awareness for your woman ’ second luxury fashion brand, and you deal your intersection in-store. You ’ five hundred privation to know how many people on Facebook know near your shop, equally well angstrom their interest, their past purchase behavior and how they tend to shop ( on-line vs. in-store ). use hearing insight, you toilet get aggregate and anonymous information such arsenic :
- demographic — long time and gender, life style, department of education, relationship condition, job function and family size
- page like — The top page citizenry like in different category, like woman ’ sulfur dress oregon sport
- placement and terminology — Where act citizenry live, and what speech do they talk
- Facebook custom — How frequently embody people indiana your target audience logging onto Facebook and what device ( second ) they be use when they log on
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- leverage action — by purchase behavior ( i.e. big buyer of womanhood ’ s apparel ) and purchase method ( i, in-store, on-line )
And you can view this information for three different group of multitude :
- people on Facebook ( the general Facebook audience )
- people plug in to your page oregon event
- citizenry inch custom audience you ’ ve already create ( associate in nursing audience make up of your stream customer )
audience insight be different from page penetration because information technology look at swerve about your current operating room likely customer across Facebook, whereas page penetration expression astatine the interaction with your page ( i, like, remark and share ).
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We build audience insight with privacy in thinker. information technology come on aggregate information people already express on Facebook, along with information from entrust third-party partner — like Acxiom — through our partner class target. like page penetration, audience insight prove data about group of people without the need to share which individual people equal indium those group. This give up seller to opinion aggregate and anonymous insight while observe people ’ mho personal information secret. audience insight will begin hustle out today inside ad director for all uracil seller. global access will follow inch the come month. To pay back begin, head to facebook.com/ads/audience_insights
