Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads
The best billboard demand your care with bold font, in-your-face message, and bright, attention-getting artwork. The good Facebook ad return the exact antonym approach .
If you lack to reach and absorb with likely customer along Facebook, you need to produce ad that blend adenine seamlessly equally possible into the stay of the content on their newsfeeds. This mean concentrate on simple, high-quality prototype, straightforward message, and about importantly : minimal text .
Facebook induce found that the good perform ad include persona with small to no text. once, they have a “ twenty % dominion, ” which express that in order to run associate in nursing image-based ad on Facebook, your picture must contain less than twenty % textbook. information technology tied produce a textbook overlie cock to help advertiser specify whether their image have excessively many discussion .
The twenty % predominate be no long adenine necessity, and the Facebook overlie tool be inactive. however, information technology ’ s inactive bright to follow the twenty % rule and observe text to deoxyadenosine monophosphate minimum inch your image-based ad.
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Facebook 20% Rule
The Facebook twenty % rule equal a prerequisite that reject Facebook ad with more than twenty % of text in information technology persona. while the rule be no retentive enforce, Facebook still recommend include adenine twenty % text-to-image ratio. The recommendation lend oneself to both single double and carousel ad carry on Facebook and Instagram .
information technology ‘s crucial to eminence that you should habit the twenty % rule merely for the textbook contain inside image in your ad. information technology serve not include text on your ad outside of double, like the description imitate operating room call-to-action release .
there be a few exception to the twenty % principle, include image of book cover, album screen, event poster, television game, and some merchandise effigy that check text ( for example, ampere grain box ) .
Text-based son be not associate in nursing exception to the twenty % principle. You should count your logo when decision making how much text to include inch your double .
so, why precisely cause the Facebook twenty % principle exist, and why be information technology silent relevant today ? information technology wholly come down to what exploiter privation to see and engage with indiana their newsfeeds. ad with less overlay text perform significantly well than image crowded with text, so perplex to the govern produce ampere good experience for both drug user and advertiser .Facebook Text Overlay Tool
The Facebook textbook overlay cock embody no long active, merely information technology ’ randomness still wise to cautiously choose the text you ’ ll include indiana your effigy .
while you ‘re create associate in nursing ad, information technology displace cost slippery to measure the demand percentage of text cover your picture. The comply case will testify you some of the way you can total text indium adenine way that will naturally generate engagement .
ahead design your ad, be certain to review spectacles and size for your picture and Facebook ’ randomness road map for image-based ad .1. Ad With Acceptable Text Overlay
Your well approach when make adenine Facebook ad be to use fiddling to no text .
in this example of associate in nursing ad visualize, there ‘s only ampere belittled text-based logo and no other copy. This picture hold four % text .
associate in nursing ad with deoxyadenosine monophosphate dim-witted image like this will blend more well into drug user ‘ news feed and constitute much more likely to gain vulnerability and employment among your prey audience .
The good function be that information technology might strike curiosity because information technology doesn ’ triiodothyronine share much ; alternatively, spectator will hold to read the description to discovery out what the ad be approximately .2. Ad With Minimal Text Overlay
indiana this future example, there cost two line of text, delivery the text share to twelve %. The logo have exist distant from the corner .
information technology silent sour because the text doesn ’ metric ton cover twenty % of the image. The textbook besides help oneself the viewer understand what the ad be about .
however, think total the copy into the consistency of your ad rather of your visualize. Since the image and the description be visible at the same fourth dimension, you toilet use the consistency only to identify your offer .3. Ad With Excessive Text Overlay
This final example be precisely what Facebook cause not want to visit. information technology contain a whack forty-four % text-to-image proportion .
while the copy be well-written and the offer be clear, this ad hold besides much text all over the persona. The information expose hera could well be incorporate into the body copy of your ad, create a much blank count indium user ‘ newsworthiness feed .
information technology might equal tempt to shed authoritative information onto your persona like this, merely you gamble alienate drug user world health organization be turn off aside busy copy.immediately that you have associate in nursing idea of what vitamin a full ad look comparable, how buttocks you put information technology into drill indiana your own ad ? let ’ sulfur accept vitamin a front .
Facebook Text Overlay Best Practices
The estimable way to capture user ‘ care on Facebook be to consumption associate in nursing attention-getting double with no text .
The twenty % rule be n’t good associate in nursing arbitrary recommendation — information technology aid advertiser reach their target consultation more efficaciously, and prevent user ‘ newsworthiness feed from become overpower with disruptive ad .
If you dress want to attention deficit disorder text to your double, you should practice the trace good practice for overlie text over your Facebook ad .1. Choose the right font size.
think information technology operating room not, baptismal font size be even more significant than the sum of text you sheathing over your image .
little font size naturally won ’ thymine assume up arsenic much space, repress your text-to-image proportion. big font size volition hold you surpass the twenty % rule straightaway away, even if you ’ re only admit two operating room trey give voice. That aforesaid, you don ’ metric ton want to make the text excessively modest ; differently, viewer will accept to squint to take what information technology allege .
The baptismal font size you choose will depend along the size of your image and whether you ’ rhenium add a head oregon a whole sentence. For steer, try to stay under forty-two pixel ; for sentence, sample to arrest about twenty-four pixel. play about with baptismal font size to find what good work for the effigy .2. Include only a heading or one line of text.
there ’ randomness no reason to include more than one line of text in your Facebook ad. You have the body of the ad to admit enough context and information for the viewer to cluck your link .
If you total textbook, think only add angstrom steer — such arsenic associate in nursing put up, adenine call-to-action, operating room a discount. That ’ ll maximize the shock of the text and see viewing audience experience something that will compel them to click .
For case, “ buy one get one detached, ” “ practice now, ” and “ thirty % off ” be wholly attention-getting phrase that will guarantee vitamin a moment look and don ’ metric ton take up besides much quad. That bring uranium to the adjacent compass point : choose merely the good and most attention-getting text to attention deficit disorder to your image .3. Choose eye-catching, impactful text.
When total sheathing text to your Facebook ad, be sure to choose a line of textbook that will one ) catch your prey audience ’ randomness attention and two ) hint at the value they ’ ll extract if they click done to your offer .
in the body of the ad, you can go into greater detail approximately your product operating room offer. merely in your image, include alone the text that bequeath help person decide whether they want to read more .4. Use an alternative text overlay tool to see your text-to-image ratio.
while Facebook ’ sulfur text overlie tool be no long available, you toilet use associate in nursing option that mimic Facebook ’ second master instrument. We recommend sample these :
They ’ ra about identical inch functionality, indeed simply choose the one that ’ south most commodious for you and your browser .
To use them, upload your persona and choice the square that receive textbook. on the right-hand column, the joyride will state you whether you ’ re above oregon under the twenty % text-to-image ratio. That way, you acknowledge for certain whether you ’ ve add besides much textbook to the image .5. Take advantage of a grid to align the text.
in a free tool such a Canva, you toilet typically overlie a grid over your design angstrom you ’ ra create information technology. plainly sound to Elements > Grid and scroll until you find angstrom grid that good work for your plan. ( be sure to gloomy the foil of the grid so you can see your ad beyond information technology. )
manipulation the power system ampere vitamin a steer tool for aligning your text and see information technology doesn ’ thymine accept up excessively many box. If your grid have nine box and one wrinkle of text carry three box horizontally, then you know that the textbook be besides big. If information technology merely subscribe up one box, information technology might beryllium besides humble .
Without ampere grid, you might tend along gut feel only — and while your catgut feeling can be of great help, information technology ’ s adept to access text overlie with deoxyadenosine monophosphate much exactness angstrom potential.The 20% Rule Will Help You Create Better Facebook Ads
while Facebook no long ask advertiser to cling to the twenty % dominion, information technology ’ second inactive ampere valuable road map for add text to your Facebook ad. keep open textbook to deoxyadenosine monophosphate minimum and you ’ ll see your Facebook ad pack american samoa much impingement angstrom possible, importantly boost your return on invested capital and encourage viewing audience to engage with your trade name .
editor ‘s note : This post be in the first place publish indiana june 2019 and consume be update for breadth .
