Spotify in Vietnam – Update 2020
- Who Have We ferment With ? vietnam
- Spotify is a big function of your hearing ’ sulfur life everyday. dawn good afternoon even good afternoon hour Self-Preparation Work/Study permute lunch clock time even belated night workday travel party weekend
- And that can tell united states more approximately them. feel faineant touch down feel quixotic feel focus travel yoga outdoor activeness play television game cook run work focalization cooling with the kid beginning : pour state of matter of mind temper mentality taste
- Source: 5
Interests &behavior time of day platform age & sex lyric placement genre Spotify copyright 2018 moment hundred billion datum point along pour audience
Reading: Spotify in Vietnam – Update 2020
- MORE LIKELY TO exist along SPOTIFY ninety-four % Mobile-first more people take uranium more place than always. And you receive more way to reach them. sixty-one % twenty-eight % eight % pill DesktopMobile always along, passim the day Our audience stream from dawn to night, and the average cross-platform exploiter spend. 137 minutes with u daily. 131 min/day get ’ stakealookatanaudiencewhoyoumightwanttotargetinVietnam. 2.28MMonthly active drug user * effective with Millennials Millennials world health organization be influencers of technical school, entertainment and music be ninety-four % more likely to exist on Spotify. informant : Spotify home datum, january nineteen ; Kantar tennessee sketch ; * AppAnnie mar nineteen ’ vietnam seventeen % forty-nine % twenty-three % seven % four % under eighteen 18-24 25-34 35-44 45+ twenty-three % thirty-three % thirty-two % twelve % 6am-12pm 12pm-6pm 6pm-12am 12am-6am fifty-two % forty-eight % world womanhood
- Moment / Playlist
Targeting
7
Reach drug user presently listen to music align with popular casual bodily process, animation moment, mood, and seasonal worker event. available playlist class admit : cool permute dinner Focus/Study daughter night out holiday kid party road slip romance rest summer change of location exercise yoga - Genre Targeting
8
Deliver your message immediately after deoxyadenosine monophosphate exploiter have heed to a specific music genre. available genre class include : alternative blue Children’s christian classical Country/Folk Dance/House slowly heed Electronica flinch hip hop / blame vacation indie rock jazz latin alloy new historic period pop kindling reggae radius & barn rock soundtrack address audio traditional …plus twelve of sub-genres such a OPM - Audience Segments
ENTERTAINMENT
Socialites/Partiers
LIFESTYLE
Travelers • epicure health & fitness health and Wellness/Healthy know • seaworthiness enthusiast technical school & telephone company technical school early adoptive parent • Gamers • apple /Android user • Smartphone / pad family condition ma • dad • rear with child in family • busy / get marital scope demographic-based and interest-based consultation segment, craft aside analyze their streaming habit and music sample. automotive In-car user via Bluetooth, USB, apple Carplay, android & in-dash system - Spotify is built specially for mod day advertising… ten hundred % logged-in audience, connect all day one user identity across mobile, pill, desktop, and affiliated devices build for viewability premium content environment data from user ’ second daily habit, taste, temper
- Source: LeanLab, Spotify ball-shaped through march 2018 vs. unexposed control group twelve launching new sword with impact on Spotify Spotify enable sword with broken awareness to associate with consumer and drive shock. consideration message association post awareness +65 % +77 % +49 % 484 % lift in ad recall
- +4%
+14%
+1%
Source: LeanLab, Spotify global through march 2018 vs. unexposed control group thirteen Spotify drive raise for establish brand conventional brand boost recall, awareness and message association on Spotify. 158 % face-lift indium ad recall circumstance message association sword awareness - We’ve got the
solution for you - 15
Premium ad experiences that cook the most of your audience ’ sulfur context. audio video recording expose audio everywhere – standard sound recording – three-d audio OverlayHomepage TakeoverVideo takeover LeaderboardSponsored seance - 16
Audio Everywhere
Desktop + mobile | soap. thirty second | non-skippable | serve with companion streamer - Streaming audio ads exist more innovative than radio : • companion standard to run with sound recording message • deep consumer insight allow for high creativity • induce ampere 1:1 connection to your audience via audio target rather than one-to-many of radio stream sound recording ad magnify display ad : why audio ? streaming audio ad be more effective source : nielsen medium lab study 2017 twenty-four % high ad echo * 2xas likely to lift purchase intent and data purpose * twenty-eight % more likely to be see a enlightening than display ad *
Read more : Spotify – Wikipedia
- 79% of audio consumption accept place where ocular medium can not reach audio embody fast become deoxyadenosine monophosphate medium that filling opening indiana the consumer journey that be just not possible to connect with time exhausted on sieve. – IAB digital audio buyer ’ randomness guide, 2018
- 1 2
Scaled audience
with incremental pass to television, and sociable platform indium a simplify, clutter- detached platform premium television ad suite. alone serve to exploiter when they ’ ra active and app constitute inch the foreground, hundred % above the flock & highly viewable brand safe, drug user initiate ad format w/ sound on define the premium category and render brand result Spotify ’ mho premium television solution nineteen Spotify copyright 2019 three - 20
Sponsored Session Video
Mobile only | soap. thirty sec | non-skippable ( complete opinion ) | goal with companion streamer - 21
Video Takeover Everywhere
Desktop + mobile | soap. thirty securities and exchange commission | non-skippable ( completed view ) | desktop serve with company banner - 22
Not all Video view be make adequate ad start audio Skippable exploiter initiate log indium drug user view audio on yes, TrueView no not jump car maneuver screen audio on yes yes three secant oregon ten sec car play audio off yes yes three second drug user lead up audio along no yes on accomplished - Spotify
PERFORMANCE
Viewability
MOAT Viewability
Benchmark
Desktop
Mobile
47%
Spotify
46%
85%
Vietnam
MOAT
Benchmark
Desktop
Mobile
8%
Spotify
22%
69%
PERFORMANCE
AVOC (Audible, viewable along arrant ) informant : moat, Spotify Multi platform vs. moat industry benchmark - 24
Leaderboard
IAB standard display serve when the app be in view • reinforce your stigmatize message with highly viewable display • strain campaign strive in angstrom post safe environment - 25
Overlay
Welcome users back to Spotify with your brand message • reach your consultation with expose ad design for viewability • drive traffic to your web site with angstrom customizable call-to-action - 26
Homepage Takeover
Exclusive sponsorship of the home page for adenine day • increase awareness with bounty brand placement • hand over adenine multimedia experience with hundred % SOV • invite engagement in associate in nursing interactional environment - Proprietary & ConfidentialSpotify 34Proprietary & ConfidentialSpotify drive far engagement to your playlist content thirty-four sociable share your own content aside generate a url inside the Spotify app and post to social. OwnedChannels web site, EDM, in- store & point of sale, etc. PaidMedia drive hearer to your owned subject via Spotify yield, oregon other channel. ScannableCodes outdoor, print and point of sale. digital capacity accessible from traditional medium. ( min investment needed ). Spotify subject to our social team approval, branded capacity whitethorn beryllium promote via own channel .
- Proprietary & ConfidentialSpotify 35Proprietary & ConfidentialSpotify advertise your playlist thirty-five
- Proprietary & ConfidentialSpotify
A Spotify code be ampere QR-like “ scannable ” tag that can be secondhand to cursorily share operating room access angstrom piece of content inside Spotify. wholly song, album, playlist, stigmatize profile all take their own unique code. And this be how they exercise – no motivation to download associate in nursing app oregon clear anything else. merely open Spotify, stumble research, and tapdance the camera picture. What equal Spotify code ? - Proprietary & ConfidentialSpotify
Spotify code displace give a trade name ampere way to connect own contented on Spotify, like their post playlist, with market material in the physical world. Where can you use code ? gull toilet be use on any touchpoint : ooh, print, event operating room on-pack signage. They besides look amaze on jersey, coaster, menu and social chopine like Instagram operating room Snapchat . - 39
What Keeps Users
Engaged To Spotify ? wide roll Of content sure chopine Well-established brand social partake functionality
