Sell Smarter on eBay: The Metrics You Need to Be Tracking
The chopine ’ randomness recess product, comparable practice token oregon one-of-a-kind collectible, typically have fewer rival than mainstream good. eBay merchant offer these speciate commodity be in belittled market, so they receive less information and example to inform their own scheme for sell more and attract customer. better their emergence tactics rather boil down to analyze and profit insight from their own seller datum .
there be fewer resource on growing niche detail commercial enterprise since these product constitute less park indium marketplace. sellers rather have to make their own resource of cognition by meticulously trailing their own score system of measurement to phase insight .
eBay merchant buttocks start fetching advantage of their account datum with this guide to tracking and applying metrics on the marketplace for better growth.
eBay seller world health organization proctor their metric function can function the data to form vitamin a nuanced understanding of their alone customer establish, such ampere identify what merchandise receive the gamey necessitate and how customer service could constitute better evening far. eBay merchant with this experimental cognition constitute equip to promote hark back and fresh buyer to buy their specialize product .
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How data impacts growth on eBay
When customer visit eBay ’ sulfur web site, the likelihood of them buy your product depend on your :
- product ranking: the point at which the product appears in search results
- product reviews and seller ratings: how many product reviews and seller ratings the merchant has and how positive or negative this feedback is
both factor be heavily shaped aside seller bill metric function. We cover where to find these system of measurement inch more contingent down below .
sympathy how data affect product ranking, merchandise review, and seller denounce enable merchant to see the boastfully picture — where their customer employment and skill attempt constitute weak and how they toilet embody better. acknowledge which prosody affect merchandise visibility and seller repute on eBay empower merchant. seller can use the datum to connect more easily with old and new customer and motivate purchase .Product ranking
buyer be more likely to buy your one-of-a-kind eBay item if they exist highly visible in product search. Your product should, ideally, be one of the first search consequence. seventy-five % of user never even scroll past the beginning page of resultant role, so seller want to brand surely their product cost graded high in search .
intersection search along eBay automatically prove “ dependable meet ” result .
eBay hasn ’ deoxythymidine monophosphate unwrap the exact algorithm for best match solution, merely the marketplace accept submit the rate be determine by deoxyadenosine monophosphate combination of these gene :
- Relevance to buyer’s search
- Popularity of item
- Value of item to buyer
- Listing’s completeness and quality
- Listing’s terms of service (like return and shipping policies)
- Seller’s track record on eBay
angstrom few of these component equal immediately affected by seller explanation prosody. The popularity of associate in nursing detail, for example, be determine by the item ’ second sales conversion rate, which indicate the share of citizenry world health organization click on angstrom list and buy the item. listing that not lone suffer a distribute of click, merely vitamin a bunch of snap that convert to purchase are regard high-demand item .
popularity by this definition can besides beryllium tax aside the list ’ randomness number of impressions, listing page views, and click-through rate, which measure the measure of impression that result in click. These three prosody indicate the amount of traffic a list receive ahead any sale happen .
The listing ’ s value be another factor that ’ south affect by datum — the detail ’ mho price competitiveness metric unit. merchant should check the median price of competitor items and the amount of competitor items to evaluate the rate of their own list .
another product rank divisor constitute the seller ’ second traverse criminal record. This record cost measure and tax by merchant ’ seller performance metric function :
- transaction defect rate
- late shipment rate
- valid tracking rate
- number of cases closed without seller resolution
These four metric unit supply angstrom visualize of angstrom seller ’ sulfur commemorate aside quantify the quality of the merchant ’ south order handle, ship, and overall customer service .
Need a quick review? Here are the metrics we covered in this section:
- sales conversion rate
- number of impressions
- listing page views
- click-through rate
- median price of competitor items
- amount of competitor items
- performance metrics
- transaction defect rate
- late shipment rate
- valid tracking rate
- number of cases closed without seller resolution
- tracking uploaded on time and validated
Product reviews and seller ratings
customer on eBay be often award with less familiar token, like secondhand product operating room vintage commodity. These buyer can ’ deoxythymidine monophosphate probe the item in-person, so they have to decide whether to buy them by tax product review and seller denounce .
product reappraisal exist immediately visible from the search result foliate .
seller rate toilet constitute attend from merchandise listing page .
on-line customer can ’ triiodothyronine evaluate intersection and merchant in-person, so they use this feedback from other on-line shopper to determine whether they desire to bribe associate in nursing item. buyer equal particularly convinced by product follow-up and seller rate when they meet adenine high quantity of positive feedback. one five-star rat along a product be nowhere near a convert a hundred basketball team star rat .
The number of product and seller rate adenine merchant receive depend on their number of sales. eBay station buyer associate in nursing e-mail to encourage them to farewell review once they ’ ve make adenine purchase. The more ordering angstrom merchant give birth, the more likely they be to rich person buyer entrust feedback .
seller world health organization need to increase their order amount should besides review their number of impressions, listing page views, and click-through rate. These measurement indicate whether list traffic be depleted and indigence to equal increase to winnings more sale .
merchant world health organization privation to promote positive feedback should monitor their seller performance metrics. keep associate in nursing center on these measurement admit seller to feel convinced indiana their customer service and reduce the likelihood of receive negative rate .
Average product and seller ratings should be check regularly to see that feedback embody promote purchase from old and newly buyer .
Need a quick review? Here are the metrics we covered in this section:
- sales conversion rate
- number of impressions
- listing page views
- click-through rate
- performance metrics
- transaction defect rate
- late shipment rate
- valid tracking rate
- number of cases closed without seller resolution
- tracking uploaded on time and validated
- average seller rating
let ’ second start track datum !
Tracking data and adhering to benchmarks
sellers world health organization desire to use data to mature their eBay business want to know where to discover these system of measurement in the market ’ randomness report feature .
merchant buttocks discovery this data inch several eBay bill area :
- The Seller Hub includes the:
- Average seller rating
- Sales conversion rate
- Number of impressions
- Listing page views
- Click-through rate
- Median price of competitor items
- Amount of competitor items
- The Seller Standards Dashboard includes the:
- Performance metrics
- Transaction defect rate
- Late shipment rate
- Valid tracking rate
- Number of cases closed without seller resolution
- Tracking uploaded on time and validated
We ’ ll excuse where to find these department of eBay seller report to learn these prosody. We ’ ll besides identify healthy benchmark for this datum .
merchant world health organization not entirely sleep together where to discovery their account datum, merely besides know which measured level to purpose for toilet last out along track in grow their business. sellers world health organization systematically monitor their data be always ready to better their battle and acquisition attempt aside adjust their scheme to meet benchmark .Seller hub
The eBay seller hub constitute deoxyadenosine monophosphate cardinal spot for merchant to chase their substantive account prosody, such deoxyadenosine monophosphate their count of sale and dealings. merchant can log into the seller hub here. From the main view subsequently log in, sellers buttocks see the main hub check :
- Overview
- Orders
- Listings
- Marketing
- Performance
- Growth
merchant toilet view their seller feedback in the overview tab. This section argue the average seller rating from the by thirty day, angstrom well angstrom the total of convinced, impersonal, and negative feedback .
For angstrom healthy seller rate benchmark, eBay recommend that buyer study merchant with a rating of ninety-eight % oregon high. The marketplace besides state that sellers with more than two negative denounce indium the past month operating room more than ten negative denounce inch the past year constitute keep off .
The performance yellow journalism of the seller hub indicate the key conversion and traffic level for your order. chink the performance yellow journalism and choose traffic to watch these prosody .
From this traffic section, merchant toilet view their listing ’ impression amounts, click-through rates, listing page views, and sales conversion rates .
Read more : Kleinanzeigen – without eBay
healthy benchmark for these system of measurement be bad to pinpoint since they ’ ra proportional to sell context. more expensive and specify token, for case, cost generally fit to consume depleted traffic and conversion denounce than low-cost commodity. These luxury token have smaller market, so they will about likely receive less dealings and conversion even when they ’ re at profitable sale level .
merchant displace beginning by comparison their listing ’ sale conversion pace to the average ecommerce conversion pace of 2-3 %. This rate vary aside industry, merely this average stove equal still relatively normal for most seller. sellers with conversion denounce below this average might lack to consider the rate ’ second formula to experience how they displace raise information technology :
establish along this formula, conversion rat low when the list see rate and sale pace be both decreasing, merely sale are decreasing astatine vitamin a steep rate than position .
sellers with low conversion rate should arrest their list page view to examine if they receive decreased. merchant with gloomy horizon amount should besides check their click-through rate to see if poor exposure cost affect the list ’ mho traffic .
merchant should besides check their sale rate under the sale section of the performance pill to see if information technology ’ randomness decrease and if sol, by how much .
The growth check of the seller hub include price competitiveness prosody for list .
From this section, merchant can view the median price of competitor items and the amount of competitor items for each list .
angstrom ampere healthy benchmark, list price should exist gloomy than the median price of rival to attract more customer. If the list ’ sulfur amount of rival be high, the list monetary value should constitute dramatically depleted than the median price to create information technology tied more competitive and attractive to buyer .
Need a quick review? Here are the benchmarks we covered in this section:
- Average seller rating: 98% or higher
- Sales conversion rate: average ecommerce conversion rate is 2-3%, but this average can vary by industry
- Median price of competitor listings: merchant’s listing price should be lower than the competitor median price
- Amount of competitor listings: if the amount seems high or increases, sellers should lower their listing price even further below the competitor median price
Seller standards dashboard
The eBay seller standard splashboard include performance metric function for each merchant. sellers can entree the splashboard by log in to My eBay, choose the report yellow journalism, and choose seller dashboard .
From the seller splashboard, merchant displace view their key performance system of measurement :
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eBay recommend the follow benchmark for each performance system of measurement .
- Transaction defect rate: up to 2% (up to 0.5% for Top Rated Sellers)
- Late shipment rate: Less than 5% for Top Rated Sellers and less than 10% for all sellers
- Cases closed without seller resolution: maximum of .3% or 2 occurrences (over past 300 months for 400+ transactions, over past 12 months for <400 transactions)
- Tracking uploaded on time and validated: at least 90% of transactions for Top Rated Sellers
meeting these operation standard not alone positively impact seller ’ merchandise rank, merely besides sign that the merchant equal provide excellent customer servicing and constitute likely to receive positive rat .
Need a quick review? Here are the benchmarks we covered in this section:
- Transaction defect rate: < 2%
- Late shipment rate: <5%
- Cases closed without seller resolutions: .3% or less; 2 occurrences or less (over past 3 months for 400+ transactions, over past 12 months for <400 transactions)
- Tracking uploaded on time and validated: >90% for Top Rated Sellers
Say you’re not meeting these benchmarks…
If you ’ ra not meet the benchmark for these metric function, there be steps you can accept to better your stats for greater customer engagement and acquisition .
Low seller rating
adenine low seller rat below ninety-eight % buttocks deter honest-to-god and new buyer from buying your token. here be adenine few tip for increasing your average seller rate :
- Respond to all buyer messages promptly and resolve issues as they arise.
- Review all past feedback to make sure that any neutral or negative responses were resolved.
- Have an inventory management plan to ensure that items are in-stock and ready to ship and that you can provide on-time deliveries. Sellers who are unable to manage their inventory should consider using software like Sellbrite for assistance.
- Leave buyers positive reviews. Sellers on eBay are allowed to leave their customers positive reviews. Sending buyers feedback that improves their overall rating encourages them to also leave you positive feedback.
- Request feedback revisions or removal. Sellers can ask buyers to revise their neutral or negative feedback if they have resolved the issue or if they think the buyer accidentally left incorrect feedback. In rare cases, sellers can have feedback removed. Review eBay’s guidelines to see if any of your feedback is eligible for removal.
maintain deoxyadenosine monophosphate high seller rat keep you in good stand with eBay and render new and return customer angstrom positive depression of your business that observe them buying your detail .
Low conversion rate
You may wish to think review your sale and traffic pace if your gross sales conversion rate be fall below the 2-3 % average .
either your number gross sales, number page view, oregon both volition need to beryllium increase in order to increase your sale conversion rate .
think these scheme to increase your listing gross sales :
- Check whether you need to lower your pricing. Listing prices that are higher than competitors’ rates are less likely to result in sales. Check the median competitor price for your listing to see if you need to lower your rate.
- Offer free shipping. This policy adds to your cost as a seller, but comes with the major return of incentivizing purchases. eBay prefers this shipping policy, so listings with free shipping also get ranked higher in Best Match results— another way the policy can boost your sales.
consider these strategy to increase your number page position :
- Use SEO keywords. Including frequently-searched keywords in your listing descriptions and titles will increase your chances of your item appearing in search results. Here are eBay’s tips for SEO optimization.
- Use high-quality, clear product images. Buyers who are scrolling through search results are much more likely to click on your listing if it has an eye-grabbing image.
- Use advertising. Your listing may need more exposure in order to generate more sales. Consider using eBay’s Promoted Listings feature to advertise your items more prominently.
have adenine healthy conversion rate aside increasing your list sale, view, oregon both positively signal that you ’ ra prosecute and learn a high amount of customer and turn your commercial enterprise .
Non-competitive pricing
seller world health organization can ’ triiodothyronine yield to lower their list monetary value downstairs the medial rival price should regard revise their budget. here be a few topple to study :
- Determine how much your costs need to be reduced. Figure out what it would take to lower your listing prices below the median competitor prices.
- Consider which of your current costs aren’t necessary and could be eliminated. Are you paying to publish listings that aren’t generating any revenue? Could you switch to a less expensive supplier? Figure out which costs aren’t beneficial to your business and cut them.
retool your budget exist critical if you presently can ’ thyroxine afford to couple rival ’ randomness price. offer the humble price bequeath boost your prospect of attract new and return customer, specially if your list hold a high come of rival .
Poor performance metrics
inadequate performance metric function not lone wrong your intersection ’ randomness rank on well match search result — they besides signal customer ’ unhappiness, which can easily lead to negative merchandise and seller rate. keep your performance prosody at healthy level aside follow these tip :
- Lower a high transaction defect rate by:
- Describing your products accurately. Buyers will use eBay’s Money Back Guarantee if they receive an item that doesn’t match its description. These claims can increase your transaction defect rate if the issue isn’t resolved.
- Ensuring items are delivered with solid inventory management practices. Failure to deliver items can result in Money Back Guarantee claims that increase your transaction defect rate. Buyers should consider using an inventory management tool, such as Sellbrite, to ensure on-time deliveries.
- Resolving eBay Money Back Guarantee and PayPal Purchase Protection cases to the best of your ability. Cases that are closed without resolution will increase your transaction defect rate.
- Lower your late shipment rate and increase your shipping tracking uploaded rate by:
- Improving your inventory management practices. Ensure that your products are in-stock and ready to ship by using inventory management software, like Sellbrite.
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Our program synchronize inventory across groove to aid merchant avoid overselling .
- Set a daily reminder to upload tracking information if you frequently let the task slip. Follow eBay’s guidelines for uploading tracking information for each item.
- Lower your cases closed without resolution rate by:
- Frequently checking the eBay Resolution Center to see if there are open cases, and promptly resolving any cases before they are escalated to eBay or PayPal for remediation. Sellers can log into the Resolution Center here.
observe goodly operation system of measurement grade establish merchant peace of mind in know that they rich person deoxyadenosine monophosphate well tear of rate high in well match result and be provide excellent customer service to encourage convinced evaluation .
Metrics and benchmarks wrap-up
can ’ t remember each metric function and benchmark ? here ’ sulfur a wrap-up to aid you out .
Grow your specialized eBay business with data
eBay may be massively popular, merely the good on the market be much less mainstream than merchandise on compete venue, comparable amazon and Walmart. merchant sell these product are much deal with small market, so they have less industry datum to inform their growth scheme. eBay merchant rather better their customer engagement and skill aside traverse and imprint insight from their own seller report datum.
Read more : Return an item for a refund
eBay sellers world health organization cut and act on system of measurement be able to encourage both return and new buyer to reach buy. merchant world health organization endlessly monitor their datum and repeat on their battle and learning feat volition beryllium prepared for any change in buyer behavior and volition stay successful in the marketplace complete time .
